Digital PR Agency for Non-profit Organisations
SEEN offers specialised PR services for non-profit organisations to help them raise awareness and promote their cause through effective communication strategies, compelling content and engagement with media and community to build stronger connections and track and measure the impact of their PR efforts.
Making a Difference: Our Expertise in the Non-Profit Realm
SEEN has been in the Digital PR and SEO industries for over 7 years. We have worked with many Non-profit organisations to increase their visibility in the Australian media, and in turn boosting their SEO and website traffic.
Why is PR important for non-profit organisations?
PR is important for non-profit organisations as it helps to raise awareness and promote your cause to a wider audience. Without effective PR, non-profits can struggle to communicate their message and reach new supporters, donors, and volunteers. PR can also help non-profits build trust and credibility with their target audience, and create a positive perception of their organisation. By effectively managing communication efforts, reaching new audiences, and building stronger connections with the community, non-profits can increase support, attract new donors, and ultimately, make a greater impact.
Our Digital PR Process for Non-profits
Research
SEEN conducts research on journalists and media who are interested in and regularly write about non-profit organisations. We use a variety of tools to search for articles and stories related to non-profit organisations. These tools allow us to search by keyword, journalist, and publication, making it easy to find relevant journalists and media outlets for your business.
Ideation
Based on the journalist and media research conducted, the experienced team at SEEN start to formulate ideas for what we call 'PR Magnets', which are highly valuable and unique items of content that can be produced and placed on the clients website. These PR Magnets are then used in our outreach pitches to journalists and media.
Outreach
The outreach team at SEEN are masters in the art of the Email pitch. We craft well-written and personalised email pitches to journalists and media. We provide clear and compelling insights into the PR Magnet we have produced and are pitching. We also use other tactics such as social media, and phone calls to cut-through to relevant media.
Publication
From years of experience, our team have demonstrate excellent cut-through rates from pitch to publication. We have gotten our clients published in some of Australia's biggest media publications, including national news sites, as well as major niche-specific sites. We provide reporting on the journalists and publications that use our pitch in their articles, and link back to your business.
Frequently Asked Questions
How can PR help non-profit organisations raise awareness and attract donors?
PR can help non-profit organisations raise awareness by leveraging traditional and digital media channels, such as pitching stories to news outlets and creating and distributing compelling content. By reaching new audiences, non-profits can grow their support base and attract new donors. PR can also help non-profits build trust and credibility with their target audience, and create a positive perception of the organisation. This can lead to increased support, donations, and ultimately, a greater impact.
How can a non-profit measure the impact of their PR efforts?
Impact can be measured by tracking metrics such as media coverage, website traffic, social media engagement, and donations. By monitoring these metrics, non-profits can gain insight into how their PR efforts are impacting their audience and make adjustments as needed to maximise results. SEEN provides reporting on media and journalist mentions and backlinks, and can provide additional services of website analytics reports and dashboards.
What are the advantages of hiring a PR agency to handle PR efforts for a non-profit organisation?
Experience and Expertise: PR agencies have a team of experienced professionals who have the knowledge and expertise to develop and implement effective PR strategies. They have a deep understanding of the non-profit sector and can provide valuable insights into the latest trends and best practices.
Media Relations: PR agencies have established relationships with journalists and media outlets, which can help a non-profit organisation secure coverage in relevant publications and platforms. They also know how to craft compelling pitches and stories that will capture the interest of the media.
Time-saving: Hiring a PR agency can save a non-profit organisation time and resources. PR agencies can take on the day-to-day responsibilities of handling PR efforts, allowing the non-profit to focus on their core mission.
Measuring Impact: PR agencies can help a non-profit organisation measure the impact of their PR efforts and make adjustments as needed to maximise results. They have the tools and expertise to track metrics such as media coverage, website traffic, social media engagement, and donations, which can help the non-profit organisation understand the effectiveness of their PR campaigns.
Objective perspective: Having an objective third party to handle the PR of the non-profit organisation can be beneficial, as they can provide a fresh perspective, and help the organisation to identify areas for improvement that they would not have noticed themselves.
